I have a question I would like to pose to every magazine publisher in the known universe. Why should I pay for a subscription to your magazine, let's say for the sake of arguement that it's Essential Homme, if you are going to post every single bit of it online for free before you send the issue out in the mail? Does it occur to you that this kind of thing might alienate your current subscribers and kill your sales? Why should anyone pay for your content when you are handing it out for nothing?
Coincidentally, River Viiperi is the cover boy on the upcoming issue of Essential Homme, and inside the magazine he is as lovely as usual, modeling swimwear.