Next Big Thing?
|Nice work if you can get it.|
For those of you who are not teenage girls (my regular readers know that when I say "teenage girl" I am not referring to any particular age or gender), allow me to introduce you to Austin Mahone, a sixteen-year-old internet sensation/singer, who through relentless self-promotion and savvy manipulation of social media, has leveraged his sweet demeanor, boy-next-door good looks, and pleasant, if unremarkable vocal abilities into a lucrative career. Record companies are falling over themselves to sign the Texan teen. Here you see him filming his first professional music video, and it's nice to know that he's showing the girls what they want to see. Is he the next Bieber? We'll see.