A few weeks ago our friend April (whose Alex Pettyfer-inspired novel The Howling Heart is set to be published in the New Year) alerted us to a website for an entity called Moxon, a company which advertises itself as "truly British" even though all their retail outlets are in China. Moxon makes underwear. As far as I can tell, that's all they make. I'm sure that they make wondrously comfortable and luxurious underwear. And Moxon has the great good taste to use Mr. Patrick Mitchell as their one and only model. I don't know about you, but if I needed someone to demonstrate my underwear line, Paddy would be high on my list.
Here are a few examples of Paddy in his Moxon undies. For more, visit the Moxon site.